Post by account_disabled on May 2, 2024 4:57:15 GMT
Send your prospects the right message at the right time in their conversion process. Stay in Touch This is an important part of lead nurturing and the main dish of this marketing menu. It is staying in touch with the people you have integrated into your database (the people whose personal information you have collected). And even more important is ensuring that this connection can be maintained for as long as necessary to achieve the desired results. how? First you have to set up scenarios based on the behaviors of each lead segment, based on typical customer journeys, and associate a type of content with each stage of the conversion funnel. Then you have to create relevant content newsletters, white papers, market research, webinars, etc. There are plenty of possibilities including more dynamic formats such as video. Ultimately you have to send each type of prospect content that corresponds to their maturity and respects the strategic frequency. The ideal situation is to use email communications to associate a subset of leads with specific campaigns (e.g. different sequences for sellers, buyers, investors, lessors, etc.). While it’s important to build a lead scoring system to stay in touch with potential customers, it’s not enough to “cover” them well.
Because you also need to be able to answer the question How do I know when my prospects are mature? To determine this you have to set up a prospect assessment system a bit like assessing the students in your class to Malta WhatsApp Number List see if they have acquired the required knowledge or if there is still educational work to be done. This involves assigning each lead a “score” that increases or decreases based on the actions taken until they are qualified enough to be pushed to the other side of the conversion barrier. This system is what we in marketing call “lead scoring.” It's fully automated. We build a grading scale as simple as possible. For example it can be from to or from to (or from to if you prefer the American grading system). We associate a specific score with each behavior or action such as when a contact fills out a form + when they click on the link shown in the first email + etc. We set a threshold above which a prospect will be considered "ripe" and ready to be encouraged to take final action. For example, a score of or (full score) means the contact is "hot" and you can contact him to book an appointment via phone. .
This is a great way to determine at any time whether your prospect is still far from your goal, is indeed getting closer, or is mature enough to move on. Lead Nurturing Automated Real Estate Marketing Actions You will no doubt understand at this stage that lead nurturing is an extremely time-consuming process. The preparation alone takes a lot of time and the idea of manually managing all the goods at the right time is absolutely impossible to imagine. This requires at least one dedicated person on your team. Someone who does this all the time. Then again a person, even the most motivated person in the world, cannot send an email at any time of the day or night, depending on the habits of the Internet user. So automating this aspect of real estate marketing is crucial. Implementing automated processes makes it possible to initiate activities during which continuity of tasks occurs independently of your intervention.
Because you also need to be able to answer the question How do I know when my prospects are mature? To determine this you have to set up a prospect assessment system a bit like assessing the students in your class to Malta WhatsApp Number List see if they have acquired the required knowledge or if there is still educational work to be done. This involves assigning each lead a “score” that increases or decreases based on the actions taken until they are qualified enough to be pushed to the other side of the conversion barrier. This system is what we in marketing call “lead scoring.” It's fully automated. We build a grading scale as simple as possible. For example it can be from to or from to (or from to if you prefer the American grading system). We associate a specific score with each behavior or action such as when a contact fills out a form + when they click on the link shown in the first email + etc. We set a threshold above which a prospect will be considered "ripe" and ready to be encouraged to take final action. For example, a score of or (full score) means the contact is "hot" and you can contact him to book an appointment via phone. .
This is a great way to determine at any time whether your prospect is still far from your goal, is indeed getting closer, or is mature enough to move on. Lead Nurturing Automated Real Estate Marketing Actions You will no doubt understand at this stage that lead nurturing is an extremely time-consuming process. The preparation alone takes a lot of time and the idea of manually managing all the goods at the right time is absolutely impossible to imagine. This requires at least one dedicated person on your team. Someone who does this all the time. Then again a person, even the most motivated person in the world, cannot send an email at any time of the day or night, depending on the habits of the Internet user. So automating this aspect of real estate marketing is crucial. Implementing automated processes makes it possible to initiate activities during which continuity of tasks occurs independently of your intervention.