Post by account_disabled on Mar 11, 2024 7:25:22 GMT
When we had the alcohol hand sanitizer initiative, we also thought, how could we protect hospitals and people and not protect our people? So, the first round of production was assigned to our employees. And then we made the donation externally. We also committed to preserving jobs and salaries for three Spain Mobile Number List months. That was very important, because we saw that mental health and anxiety were a concern. Everyone is suffering right now. And it's good to know that your company is doing great things for the community. So we made this commitment. We don't speak publicly about it. We didn't want to make a big deal out of it. It was more internal, but the return was amazing. Our people recognized our efforts externally and internally, sending messages of gratitude to our ceo.
The reptrak company: and pablo, how have you been able to make your workers around the world feel like they are part of this relief effort and keep them all connected when so many are alone and working remotely? Pablo jiménez: we created a framework that allows for consistent communications globally, because we are a global company, so we have to have a unifying narrative and a unifying approach in a situation like this. But at the same time, we recognize that local realities must be incorporated into messaging and that local voices are the most credible and powerful in these difficult times. Our teams around the world engage frequently to make sure we're all on the road with one purpose in mind. Keeping our people informed, engaged and inspired has been a critical element of our communications strategy.
The reptrak company: in our recent consumer study in brazil, companies whose covid-19 relief efforts were remembered saw a 10.2-point increase in their reputation score compared to companies whose actions were not remembered. Have you seen any lift in the perception of your company as a result of your response efforts? Carla crippa: in all the surveys I have seen, we are in the top three when it comes to companies that have the highest recall of their actions implemented by covid-19. And the sentiment on our social media has also improved. So I'm inclined to say that our reputation score has increased. People's perception of ambev increased due to the actions we carried out. The reptrak company: finally, what have you learned from the experience of responding to this situation that will help your company moving forward? What has been your best lesson so far? Pablo jiménez: actually, there are three lessons.