Post by account_disabled on Feb 28, 2024 4:25:42 GMT
In the dynamic scenario of our fashion market, understanding competitors' strategies is crucial to the success of any brand. In this article, we will address two pain points faced in the past and how technology, represented by uTrack, can be the solution to achieving clarity in strategic decisions. Challenges of Benchmark Research and National Myopia: As a former director, I have experienced the complexity of benchmark research, where research trips often result in limited insight. A 10-minute photograph in a store turned, mistakenly, into a truth about six months of collection. Furthermore, when dealing with national brands, geographic myopia was evident. Believing that the local strategy is universal in vast Brazil is a mistake. Faced with this reality, there is a need for a solution that offers clarity and agility in decision-making. uTrack: A Revolution in Trading Strategies uTrack, an innovative tool, appears as an answer to these pains. Using a crawler, the platform allows managers to establish benchmarks and competitors, transforming daily data into valuable insights. uTrack-Boletim-Marketplaces-da-Moda-Renner-x-riachuelo Check out the study comparing Riachuelo and Renner's women's fashion marketplaces using our generative AI, which also generated insights based on data analysis. The speed of the market and the geographic diversity of Brazil are challenges overcome by uTrack's ability to statistically analyze the decisions made, providing a comprehensive and accurate overview. Usability 1: Product Development Based on Statistical Data uTrack's first usability focuses on product development.
By establishing benchmarks, the tool allows for continuous analysis Qatar Mobile Number List of collection decisions. Where before we only had a static photograph, we now have a dynamic film that reveals the evolution of strategies, colors and modeling. This allows for continuous adjustments throughout the creation process, avoiding rigidity and promoting adaptation according to market trends and demands. Usability 2: Clear Competitive Vision for the Commercial Area The second usability of uTrack stands out in the commercial area. By establishing competitors and setting up the brand, the platform offers valuable insights into market share, pricing and markdown rates. This deep insight allows the sales team to make informed decisions, avoiding friction and maximizing brand performance. Speed in obtaining this information is essential, considering the dynamism of contemporary retail. Conclusion In a powerful closing, uTrack, with its advanced crawler, reveals up to 320 attributes in a single image. If there is a flower in a print, uTrack not only identifies it, but provides the name of that flower. This tool is not limited to websites and can extract data from digital influencers, Google and other sources relevant to the brand.
By mining this information, uTrack generates essential insights, adapted to the frequency of each strategy, becoming a valuable ally for both the commercial area and product development. In a world where information is power, uTrack emerges as a powerful source of strategic clarity. Competitor analysis and benchmarks for companies in the fashion, retail and footwear segments. Define who your competitors and inspirations are, and let our robots monitor and collect relevant data 24 hours a day so you can track everything in real time on a personalized dashboard. uTrack _ competitor analysis 1 In a 100% online, practical and simple way, you have access to detailed information about your competitors and benchmarks. Start making data-based decisions right now, understanding the main trends and products on the market. Identify gaps in your assortment, monitor your top competitors, and adjust strategies based on real-time data. Click the button below and request a quote now. START MONITORING YOUR COMPETITORS Previous Post Technology and intelligence to boost your results with style Get in touch and discover how uMode can boost your business results with the support of data intelligence , artificial intelligence and human intelligence.