Post by account_disabled on Feb 18, 2024 6:56:33 GMT
Email is the appropriate channel for this type of communication. Content more appropriate for interacting with the computer As much as the world of mobile applications is increasingly developed, there are some actions that are more comfortable for the computer. When this happens, remember that an SMS can be counterproductive. For example: Messages to reset a password or with a call to action that involves uploading or downloading a file will probably be better suited for email. The user experience, above all. Messages that do not require immediate action We said that an SMS comes in handy when we want the recipient to read it instantly.
This must also be taken into account in the opposite case: when the message does not require urgent attention from the reader. Except in exceptional cases, SMS are read once and then discarded. Therefore, when it comes to something that Customer Phone Number List can be “saved to read later”, it will be a good idea to opt for an email. Benefits of using both channels There are two main variables in determining which channel is most appropriate to use: Is it an urgent message? Is it a concise message, which can be summarized well in 160 characters? The main benefit of using email marketing and SMS marketing in a complementary way is the ability to modulate the strategy based on these variables.
Let's see some common examples: Alerts are reinforced When you send really urgent messages that require immediate action, SMS comes in handy to reinforce the immediacy of an email. For example: There was a security breach in access to the customer's account, you offer a truly exceptional deal of the day... In these cases it may be justified to send an email and an SMS to reinforce it. Less saturated notifications Transactional emails can be sent at many stages of the process purchase, confirmation, shipping, delivery, etc.. This has a risk: sending too many emails and the reader ending up perceiving them as spam.
This must also be taken into account in the opposite case: when the message does not require urgent attention from the reader. Except in exceptional cases, SMS are read once and then discarded. Therefore, when it comes to something that Customer Phone Number List can be “saved to read later”, it will be a good idea to opt for an email. Benefits of using both channels There are two main variables in determining which channel is most appropriate to use: Is it an urgent message? Is it a concise message, which can be summarized well in 160 characters? The main benefit of using email marketing and SMS marketing in a complementary way is the ability to modulate the strategy based on these variables.
Let's see some common examples: Alerts are reinforced When you send really urgent messages that require immediate action, SMS comes in handy to reinforce the immediacy of an email. For example: There was a security breach in access to the customer's account, you offer a truly exceptional deal of the day... In these cases it may be justified to send an email and an SMS to reinforce it. Less saturated notifications Transactional emails can be sent at many stages of the process purchase, confirmation, shipping, delivery, etc.. This has a risk: sending too many emails and the reader ending up perceiving them as spam.